Shoprite and Pepkor are on a collision course

• Pepkor and Shoprite are now competing in adjacent markets
• Both retailers have business lines targeting the same market segment, particularly lower-income consumers, and have invested heavily in financial services
• The next battleground for these two companies will be in the financial services sector, with Shoprite's recent acquisition of R&A Cellular and Pepkor's PlusB bank set to launch in 2027