The South African food producer bringing Five Roses tea, Bakers biscuits, and Willards chips to Europe

• AVI's European exports have grown to R1.47 billion, accounting for 9.1% of total revenue.
• AVI's European expansion strategy focuses on high-margin manufacturing in South Africa exported directly to overseas distributors.
• The company has implemented currency hedging programmes to protect European profit margins against exchange rate fluctuations.