DStv’s plan to win back 500,000 premium customers in South Africa

• DStv to launch new packages on 17 September 2026 with five price tiers ranging from R99 to R799 per month.
• The pay-TV provider has lost 500,000 premium subscribers since 2020, with the decline attributed to subscribers dropping to more affordable tiers and increased competition from global streaming giants.
• MultiChoice hopes the new tiered packaging will win back subscribers who have dropped the service in recent years and turn around its struggling financial situation.