‘We’re back and we are going to make some noise’: Pick n Pay’s asap! revolution

• Pick n Pay's new 'Inspire' feature allows customers to shop products directly from videos on the asap! app.
• The feature is a result of Pick n Pay's efforts to expand its social commerce offering and capitalize on changing consumer behavior, particularly among younger generations who find meal inspiration and product recommendations on social media.
• The launch of Inspire is seen as a strategic move to close the gap between discovering products on social media and completing the purchase, and is expected to enhance the overall shopping experience for customers.