People are kissing Airtime goodbye in South Africa

• People are moving away from traditional airtime in South Africa as mobile data and internet-based communication become more popular.
• The decline in traditional voice usage is attributed to a shift in customer behavior, with consumers increasingly using data bundles and voice-over-internet services instead of traditional cellular minutes.
• The trend is consistent with broader changes across MTN's operations, with data remaining the company's primary growth engine and service revenue increasing by 17.5% in constant currency.