Apple launches iPhone 18 Pro and Pro Max, reveals pre-order date

• Pre-orders for the iPhone 18 Pro and Pro Max begin on 12 September 2026.
• The new devices will feature a 6.3″ iPhone 18 Pro and 6.9″ Pro Max, with the Pro Max offering 45 hours of video playback, and the Pro series featuring a 48MP fusion main camera with variable aperture.
• The iPhone 18 Pro retails for $1,199, while the Pro Max goes for $1,299, with customers able to upgrade from Pro to Pro Max for $34.99 per month for 24 months.