Two strategies that helped Telkom grow its R17.7-billion business by 1,697%

• Telkom's mobile data revenue increased by 1,697% from R988 million to R17.7 billion between 2015 and 2026.
• The company achieved this growth through the launch of its disruptive 8ta brand in 2010, which offered affordable data bundles and roaming agreements with MTN and Vodacom.
• Telkom's success has significant implications for the South African mobile market, as it challenges the dominance of established players like MTN and Vodacom.