Big change coming for WhatsApp Business in South Africa where every reply will cost 12 cents

• Every reply sent via WhatsApp Business will cost 12 cents (R0.12) starting from October 1, 2026.
• The change affects only local WhatsApp Business Platform API users and does not impact regular users or standard mobile app users in South Africa.
• Major companies such as banks, retailers, telecom providers, and airlines will be affected by the new pricing, which is part of Meta's efforts to ensure pricing reflects the value messages deliver to businesses.