Major car brand opens at one of South Africa’s largest township shopping malls

• Hyundai has indeed opened a new automotive hub at Jabulani Mall in Soweto, South Africa.
• The move marks Hyundai's bold attempt to challenge the long-held perception that major car brands belong only in suburban shopping centers, and is seen as a vote of confidence in Soweto's economy.
• The launch is expected to have a positive impact on local residents, who will now have easier access to Hyundai's vehicle selection and financing services, with consultant staff available to explain the process in local languages.