MTN says its new Netflix competitor will not fail this time

• MTN's new streaming service, One TV, will not fail this time due to its phased rollout and integration with a broader digital ecosystem.
• One TV offers a mix of free-to-view content, ad-supported streaming, pay-as-you-watch access, and subscriptions, with payment options including airtime, Mobile Money, and other locally supported methods.
• The success of One TV will be crucial for MTN's Ambition 2030 strategy, and the company aims to create new opportunities for creators, broadcasters, advertisers, and ecosystem partners in Africa through the platform.