Jaguar has not sold a single car in South Africa in a year – This is its comeback

• Jaguar has indeed not sold a single car in South Africa in a year, but it is now preparing to introduce the Type 01, a brand new series of cars, as part of its comeback.
• The Type 01 is a new electric vehicle (EV) with a unique interior design featuring a central spine that creates individual spaces around each seat, and will be officially unveiled in New York on 6 October 2026.
• Jaguar's 'Reimagine' strategy aims to shift the brand further upmarket and appeal to younger audiences by introducing high-end EVs, marking a new direction for the British icon after discontinuing its entire petrol-car line-up last year.