WhatsApp and spam calls cost Vodacom and MTN billions
- The cost of WhatsApp and spam calls to Vodacom and MTN is in the billions, primarily due to a decline in voice revenue driven by data-based calling through platforms like WhatsApp and Microsoft Teams.
- The decline in voice revenue is attributed to a shift in customer behavior, with users preferring data-driven communications, and growing concerns surrounding spam calls.
- Mobile network operators like MTN and Vodacom are working with regulators and industry bodies to create a safer communications environment, and encouraging customers to use call identification tools and remain cautious when sharing personal information online.
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