Ster Kinekor goes from zero to hero

• Ster Kinekor has indeed gone from zero to hero, achieving its biggest-ever opening weekend and a record-breaking attendance in its IMAX cinemas.
• The cinema chain has faced numerous financial challenges, including entering business rescue in January 2021, due to slow economic growth, household financial pressure, and shifting consumer trends.
• The strong performances of blockbuster movies like Spider-Man: Brand New Day and The Odyssey have attracted South Africans back to cinemas, with experts predicting a positive impact on the South African cinema industry.