The most valuable brand in South Africa

• MTN has regained the number one rank as the most valuable brand in South Africa, with a 124% increase in brand value since 2024.
• The collective brand value of South Africa's top 30 brands has grown by 47% since 2024 to reach a total value of $43.8 billion, driven by growth in the financial services and telecommunications sectors.
• The top 10 most valuable South African brands for 2026 are expected to face intense competition, with one billion dollars separating the top four brands, and brands will need to protect pricing power and identify new growth opportunities to maintain momentum.