DStv price increases in South Africa and the pain that followed

• DStv price increases in South Africa have resulted in a 133.65% increase in the DStv Premium package price over 20 years, from R419 to R979 per month.
• The price increases have led to a decline in DStv subscribers, with MultiChoice losing customers since 2023, despite dominating the local pay-TV market.
• The financial struggles of MultiChoice have been exacerbated by the rise of streaming services, leading the company to reconsider its premium package pricing and freeze prices in 2019 to combat declining high-end subscribers.