It now costs R1,474 for a South African family to watch an IMAX movie and buy popcorn and Coke

• It now costs R1,474 for a South African family to watch an IMAX movie and buy popcorn and Coke, due to rising prices and increasing competition from streaming services.
• The local cinema industry has been struggling for years, with Ster-Kinekor entering business rescue in 2021 and closing a third of its movie theatres over the past decade, alongside Nu Metro.
• The high costs of going to the movies in South Africa are deterring consumers, and cinema operators are facing a death spiral of rising prices and declining attendance, with some operators seeking to restructure their debt and negotiate lease agreements.