One car so popular among young South Africans that other manufacturers struggle to compete

• The Volkswagen Polo and Polo Vivo are the most popular cars among young South Africans under the age of 35, outselling Toyota's entire portfolio combined.
• The popularity of the VW Polo and Polo Vivo can be attributed to their iconic status, practicality, and affordability, as well as the fact that they are often seen as necessary for young people to get to work and establish themselves as reliable and committed individuals.
• The dominance of the VW Polo and Polo Vivo in the South African market has led to growing competition from other manufacturers, including Suzuki and Chinese brands, which are offering larger cars at attractive price points, but so far, none have been able to dislodge the VW models from their position as the most popular cars among young South Africans.