MTN is South Africa’s most valuable brand

• MTN is indeed South Africa's most valuable brand, with a total brand value of $5.3 billion (R87.5 billion) according to Kantar BrandZ's 2026 report.
• The report was compiled based on the opinions of 49,000 South African consumers and encompasses 890 brands across 57 categories, with financial services and telecoms providers dominating the ranking.
• MTN's success is attributed to its Ambition 2025 strategy, which has driven growth in key markets, rapid expansion in data and financial services, and increased customer base to over 300 million by the end of 2025.