The two brothers who turned fly-fishing into a retail empire quietly taking over South Africa

• The two brothers who turned fly-fishing into a retail empire quietly taking over South Africa is Peter and Tim Holden, who founded Senqu in 1985.
• Senqu started as a small fly-fishing shop in Durban and expanded to include fishing-related apparel, before shifting focus to the apparel industry and eventually opening over 120 stores across South Africa.
• The company's rapid expansion has been driven by customer demand, with Senqu aiming to open five new stores every month in 2023, and it has become a major player in South Africa's clothing industry.