The company that raised R100 million by selling car subscriptions starting from R6,000 per month

• FutureRent secured R100 million in its first funding round.
• The company was founded by Luke Henwood, a South African businessman who questioned why drivers should be stuck with long-term car loans.
• The R6,000-per-month price, paid over 36 months, is in addition to a R17,000 initiation fee.