South African food giant went from zero to hero

• Rainbow Chicken converted 1,000 temporary roles into permanent positions, bringing its share of permanent employees to 72% of headcount.
• The company's turnaround strategy was launched in 2021, targeting improvements across breeding, feed formulations, farming husbandry, processing efficiency, and logistics.
• Many major JSE-listed companies in South Africa have launched retrenchment processes in 2026, including Dis-Chem, Pick n Pay, Premier, and The Foschini Group.