End of an era for DStv and SuperSport in South Africa

• Canal+’s investment in MultiChoice could mark a new era for DStv and SuperSport in South Africa
• The growth of smartphones, digital platforms, and faster internet connections will continue to increase the amount of video content people consume, with short-form content becoming increasingly important
• The investment could influence how Canal+ negotiates sports rights in future, with a focus on understanding audience preferences and tailoring content to regional viewing habits