Underdog using word of mouth and multi-apping to take on Uber and Bolt in South Africa

• InDrive is relying on organic traction and word-of-mouth to grow across South Africa and make an impact in the highly competitive e-hailing market.
• The company aims to make driver earnings more sustainable due to the cost pressures from rising fuel prices, and is banking on new regulations to level the playing field and give smaller operators an advantage.
• InDrive's unique peer-to-peer pricing model and greater driver autonomy are seen as key to attracting more drivers and expanding operations in the competitive South African market.