Social media influencers in South Africa face a crackdown from SARS

• SARS has recommended that social media influencers and content creators in South Africa keep records of taxable income and declare it in an income tax return.
• The tax guidance states that influencers and content creators are classified as modern entrepreneurs carrying on a trade, and income from sponsored posts, brand partnerships, and other activities is normally taxable.
• Content creators who have treated earnings as informal will need to adjust their tax reporting, and any income received must be declared to SARS, regardless of whether it was received in cash or as non-cash benefits.