SARS coming after one group of people in South Africa

• As of 1 April 2026, SARS requires that a content creator whose total taxable supplies exceed R2.3 million over a 12-month period must register for VAT, subject to applicable legislation.
• Tax Consulting SA warned that brand deals, free products, international platform earnings, and sponsored posts could all attract tax, and ignoring tax obligations could lead to penalties, interest and, in serious cases, criminal prosecution.
• The new guideline explains that non-cash benefits received as consideration for services, content, publicity, or contractual obligations should typically be valued at their full market value for tax purposes.