What KZN Consumers Are Telling Us About Festive Spending

KZN residents are feeling optimistic about their future, with 59% expressing confidence in their prospects. Interestingly, this sentiment is closely tied to their spending habits, with 64% of those who tune in to local economic radio (ECR) listeners being the primary decision-makers when it comes to daily household purchases. Furthermore, these consumers are well-prepared for Black Friday, with 57% knowing exactly what they want before hitting the shops, suggesting a level of financial stability and planning that is likely to drive their festive spending.