The roadside stall in the middle of nowhere that started as a practical joke and is now one of South Africa’s most popular destinations

A roadside stall in South Africa that started as a practical joke has become one of the country's most popular destinations, with Ronnie's Sex Shop now attracting thousands along Route 62. The altered sign, which was initially meant to be a joke, has become an iconic symbol of the scenic route, drawing in tourists and locals alike. Its sale for R17.9 million in October 2025 marks the end of an era for the beloved establishment, which has been a staple of the region for over three decades.