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A R59.34-billion Chinese-led industry has entered South Africa and is gunning for DStv, E-tv, and SABC viewers

A R59.34-billion Chinese-led industry has entered South Africa, threatening the dominance of local broadcasters DStv, E-tv, and SABC. The newcomer is capitalising on cheap, AI-generated microdramas that are capturing the attention of soap and telenovela viewers, a demographic crucial to South African broadcasters. If this trend continues, it could severely disrupt the domestic industry, potentially depriving local productions of hundreds of millions of rands in revenue annually.

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