The store inside a store making Woolworths R200,000 a week

Woolworths is raking in R200,000 a week from its WCellar, a store inside a store, following the Gauteng Provincial Liquor Board's decision to allow the retailer to operate an upmarket outlet within the Dainfern Square Gauteng Food Emporium. The move comes as the store features specialised sections and premium products, marking a significant shift in Woolworths' retail strategy. The board's decision also includes a punitive costs order, covering Woolworths' legal team's costs, adding to the retailer's financial windfall.