Iconic retailer founded by two brothers is making a comeback in South Africa

• Edgars has recently undergone a revival after entering into voluntary business rescue, with plans to expand its footprint across South Africa.
• Edgars has been part of South Africa’s fashion scene since 1929, when it was founded by brothers Morris and Eli Ross, and the company struggled to stay afloat after being acquired by Bain Capital, an American private equity firm.
• Retailability CEO Norman Drieselmann said that the early indications are that Edgars' new stores are hitting the business model targets they set, and the strategy is working nicely so far.