The rewards programme paying South Africans R2.4 billion a year for living their lives

• FNB's eBucks rewards programme paid out a record R2.4 billion to clients in the past financial year, bringing the total given back to clients since 2000 to R26 billion.
• The programme serves eight million clients and has seen a shift in how South Africans use rewards in recent years, with a focus on everyday benefits on grocery spend, fuel spend, and the purchase of essentials.
• The partnerships have become deeper because they became symbiotic at some point in time, providing value for the customer, partner, and bank, and driving greater client engagement and spending through cards and digital channels.