Painting a wall helped one company make R381 million and sell 91 homes

A painting competition sparked a massive residential sales boom for Craft Homes, generating a staggering R381 million and selling 91 freestanding homes, a remarkable outcome that drew in 6,400 entries and attracted 800 people to the official launch, ultimately earning the company a Silver Award for Best Online Competition by a Corporate at the 2026 WesBank New Generation Social & Digital Media Awards.