Hyundai takes aim at VW, Suzuki, and Toyota in South Africa

• Hyundai aims to reach a top-three spot in South Africa's new-vehicle market within the next three years with new models and a focus on after-sales support.
• The local industry's growing focus on purchase price is short-sighted, and motorists overlook what happens after they've bought a vehicle, according to Hyundai CEO Stanley Anderson.
• Hyundai's focus on after-sales support and infrastructure is seen as a way to fend off emerging brands and competitors, with 90% of accident-damaged Hyundai vehicles returned to the road within 30 days.