BMW to trim its model lineup and sell more expensive cars

BMW is set to significantly alter its business strategy by simplifying its lineup, cutting costs, and targeting higher-end customers. This move comes as the German automaker seeks to rebuild profitability after being squeezed by China's price war, heavy investment in electric cars, and geopolitical upheaval. The decision has already shown promising results, with shares rising 3.5% in Frankfurt, marking a notable turnaround from the 40% decline this year.