Trouble for OUTsurance Pointsmen programme in important South African city

The Advertising Regulatory Board has ruled in favour of a complaint against OUTsurance's Pointsmen programme, instructing the advertiser to withdraw an advertisement that creates a misleading impression about the service's availability in Cape Town. The programme, which has not been available in the city for ten years, serves areas outside of it, including Paarl and Stellenbosch, raising questions about the accuracy of the advertisement. The decision highlights the need for greater scrutiny of advertising claims in South Africa.