Fast-food chain started in 2018 taking on Nando’s and Steers in South Africa

• Pedros to reach 250 stores by 2027
• The business was founded by Moosa Bux, an entrepreneur with experience in retail, property, and fast food, and has expanded beyond South Africa into markets including Botswana, Zambia, Kenya, and Eswatini
• Rising beef prices have driven consumers towards Pedros, with the brand's customer base more than doubling since its opening in 2018