Minister demands equal treatment from TikTok in South Africa

• Minister Solly Malatsi calls on TikTok to let local creators benefit from the TikTok Rewards Programme as a form of economic exclusion that needs to be fought against for the benefit of South African content creators.
• South African creators on TikTok are excluded from the platform’s rewards programme, which Malatsi described as a form of economic exclusion, and many South African TikTok creators were trendsetters.
• TikTok has achieved significant reach and rapid growth in South Africa, with active users aged 18 and above reaching 29.1 million in late 2025.